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company's logo is developed quickly in-house, and we offer one stack of
customized baskets with your logo for about $250. A great price for just
one case of baskets with a logo! We hope your visit here at our internet
site is informative and helpful. Plus, we hope youll read about A
Basket Case below for insight into our constant effort to give you
the BEST basket to build your sales!
Give
us a call at (800) 677-4663. We will make sure you get the value of twice
anyone elses basket and a fast turn around. We prefer you to email
your logo to sales@bigbasketco.com, or if you cant email then fax
a large version of your logo to 615-793-7487.
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It's
one of the best kept recycling success stories in Middle Tennessee. From
the outside, it's pretty ordinary, just a simple office next to a typical,
warehouse type facility. On the inside, in a plant so clean the floors
shine, a veritable rainbow of baskets are stacked to the ceiling, waiting
to be shipped all over the United States, to Europe, to South America,
and to the Far East.
Four
sizes, twelve colors with a handle that, like Henry Ford's auto,
comes in any color you want, as long as it's black a handle so
sturdy, it's a special feature of the basket a basket made entirely
of recycled material. Sales representative Rod Hall explains,"The
handle material comes from Saturn and Nissan venders' engine parts, like
this radiator housing; the material for the basket body comes from a variety
of injection-molded plastics from other sources."
Understandably
proud of The Big Basket Company is its founder, Phil Goodell. The land
where the factory
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sits
was purchased in 1989; by 1992 the company had
purchased its first of eight machines and was doing
its own injection molding. Goodell explains why he chose this product:
"I had experience in the shopping basket industry with the then largest
and strongest basket. Using recycled plastic as a 'raw material' made
sense. Recycled plastic is usually less expensive than other types of
recycled products, so we could afford to make a recycled product that
is bigger and stronger than those made by our competitors. In addition,
we develop the logos internally and have other proprietary advantages,
such as a logo featured on the basket rack header sign"
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Baskets
from The Big Basket Company are familiar to the average shopper
that's the basket you grab when you have only a few items to pick up at
the grocery store or when you shop at the university book store. From
start to finish-that's the way baskets are produced at The Big Basket
Company from chipping recycled resources to applying a company's
name and logo, which is designed and silk-screened with an enamel, hard
ink right at the factory onto the finished product and even the
screens are re-used instead of being discarded! Any waste? Three partly
empty trash barrels (for entire factory) told the story. Any left-over
plastic can be reprocessed and remolded into another basket with the colors
kept separate. Not only does this environmentally friendly Company have
a tried-and-true product but is expanding its market successfully. As
Goodell says, "Our goal is to become the #1 basket manufacturer in
the world." With "limited resources" becoming the watchword
of manufacturing as the 21st century commences,-it's certain this company
will be in the forefront!
Karen Hargrove, Tennessee Environmental Education Association, Fall 2,
1997
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