Shopping baskets seem like simple utilities, but they’re a critical touchpoint in the retail store customer journey. Upgrading aging handheld shopping baskets now lets you capture immediate ROI, directly influence consumer behavior, and improve your in-store aesthetics.
With consumers gearing up for the season’s purchases, now is a good time to find out what needs replacing.
When Upkeep Is No Longer Enough
Daily use takes a toll on your shopping baskets, and equipment that looked presentable years ago may need an update before the busy holiday season.
A regular cleaning routine with mild detergent keeps your handheld baskets tidy and hygienic, but there’s not much you can do to improve a worn-out basket other than replace it.
Give your inventory the once-over, checking for cracks around the handle attachments or splits around the base. Move the handles back and forth and make sure they nest properly. Remove damaged baskets from circulation to avoid mishaps that inevitably lead to cleanup on aisle five. Even a faded logo can affect your store’s aesthetic and reputation, as do badly scuffed shopping baskets.
At Good L, we manufacture commercial-strength shopping baskets right here in the U.S. Our anti-jam stacking design helps keep baskets easy to separate, so customers can grab one and get on with their shopping. With several sizes to choose from and custom colors and logo options, your replacement order is also an opportunity to find a better fit for your store.
What to Expect From a Better Basket
When you’re looking at handheld shopping baskets for sale, the details matter. Baskets that wedge together and make shoppers wrestle them apart don’t make the best first impression.
Our manufacturing process at Good L ensures baskets nest higher, not rim-to-rim, so they’re easier to separate. This also keeps your logo visible when baskets are stacked. We custom-match branding colors and reproduce logos to reinforce your brand, so every basket does double duty. It’s a carrying item and mobile advertising, all in one.
We also manufacture baskets with an ergonomic grip. The handles are made with smooth, fiberglass-filled nylon for strength and durability. The basket body is made from 100% recycled copolymer plastic for better impact strength, and we are the only ones doing this.
Are You Offering Customers a Mix of Sizes?
Small shopping baskets with handles can suit stores selling compact items, such as makeup and pharmaceuticals, while grocery baskets with handles are a must-have for corner stores and larger grocers.
If you’ve noticed your customers’ baskets fill up before they finish shopping, that’s your cue to move up a size. At Good L Corp., we offer six different sizes of plastic handheld shopping baskets; something for everyone.
Our president and CEO, Phil Goodell, says, “Our customers have told us that when they add baskets, their sales increase noticeably. Some have said 30% more.”
Start the Holiday Season with Baskets You’re Proud to Display
If your purchasing year ends in December, now is a good time to include replacement baskets in your remaining budget. Count what needs replacing and request a quote before approval deadlines arrive. You’ll have time to confirm delivery and start the new year with one less item on your to-do list.
At Good L, we make our shopping baskets and carts at our manufacturing plant in La Vergne, TN, for 100% American-made quality and streamlined delivery. Tell us what needs replacing, and we’ll help you build the ideal order.
Shop local and buy American. Get in touch with our team at Good L today for a free quote today.
Request a Quote
Get a boost to your impulse sales which ultimately leads to an overall improvement of your total sales. Don’t you want to increase sales? Of course you do!