Product Feature: Good L Roller Baskets

In an age where the world feels like it’s moving at an ever-increasing clip, it’s reassuring to know that in retail, a simple stalwart still offers the best in operational and customer-focused performance. We’re talking, of course, about our expertly manufactured Roller Baskets.

This is where the rubber hits the tile for retailers and their customers. With impact-resistant polypropylene, a locking telescopic metal handle, and heavy-duty wheel bearings, our Good L Roller Baskets put the luxury of simplicity right in the palm of your hand.

Baskets Ready to Roll

We’ve christened it the “Simple Shopping Solution” because the mighty Roller Basket helps our retailer partners cruise toward increased sales, customer satisfaction, and optimal store efficiency.

For customers, Good L Corp’s Roller Baskets offer the best of both worlds: the convenience of a handheld basket and the comfort of an easy-to-roll cart. Shoppers can start out carrying their basket and then, as they pick up more items, simply extend the handle and roll on. That easy transition makes the Roller Basket easier to maneuver than carts with unneeded mass, and easier to manage for those shopping with children, shoppers with disabilities, and those unable to carry a big basket brimming with potential purchases (a scenario that can result in items being returned to the shelves, and items not being selected in the first place). In each case, the Roller Basket saves the day. 

Roller Baskets Are Built to Please

Behind every customer-friendly feature on your inventory of Good L rolling baskets is a long list of operational advantages. They’re stackable, space-efficient, and quick to collect. Compared to traditional carts, Roller Baskets are easier to store, steer, and maintain. This adaptable, all-purpose retail wonder is ideal for high-traffic environments and smaller store formats where space is at a premium.

Our rolling shopping baskets are made with sturdy, recycled materials that mean fewer replacements, less maintenance, a smaller carbon footprint, and a better return on investment over time.

And speaking of ROI, your rolling shopping basket also doubles as a mobile billboard for your brand. The front panel accommodates full-color custom logos, and the baskets themselves come in a spectrum of colors, keeping your store top of mind among local residents and those outside the immediate neighborhood who popped in and made a note of coming back.  

Moving Forward on Form and Function

At 18”L x 14”W x 18.5”H, our rolling baskets offer ample capacity without being obtrusively wide. Each case includes ten baskets, plus a rack and signage measuring 49” x 20” x 15.” Each skid comes with 14 cases.

With thoughtfully formulated dimensions and an ergonomic, eco-friendly design, our roller baskets are suitable for grocery stores, pharmacies, convenience stores, and any type of specialty retail store.

For customers using them at home, this design works beautifully as a roller laundry basket, for transporting arts and crafts materials, and for any activity where limiting the room-to-room back and forth is a big benefit.

The Good L Standard

Since 1989, we have manufactured our industry-leading shopping baskets and carts right from our La Vergne, Tennessee headquarters. Every product reflects our unwavering commitment to quality, innovation, and American craftsmanship.

When you choose Good L Roller Baskets, you’re giving your customers a smoother, more convenient shopping experience and your store a versatile, sales-generating product you can rely on.
Shop American and shop local. Contact Good L Corp today for a free quote on your next fleet.

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