A Retail Classic Reinvented: The Good L Standard Basket

The Good L Standard Basket

Every detail of a customer’s shopping journey matters—especially the basket they carry. That’s why the Good L standard basket has become a top pick for retailers across industries. Proudly American-made and crafted from 100% recycled, high-grade plastic, these baskets combine strength, comfort, and branding power in a compact, store-friendly package. Whether you’re managing a grocery store, boutique, hardware store, or pharmacy, the Good L Corp standard shopping basket delivers the durability you need and a design your customers will appreciate.

Designed for Performance and Comfort

Engineered with cantilevered corners and reinforced latticework, this shopping hand basket is built to withstand heavy daily use without cracking, sagging, or losing shape. It’s lightweight yet tough—exactly what you want in a hand-held basket that gets used day in and day out.

The nylon handles are smooth, sturdy, and easy on the hands, allowing for a comfortable grip even when the basket is full. And thanks to its smart nesting design, the standard basket stacks high rather than rim-to-rim. That means your logo is always visible—boosting your store’s branding with every basket a shopper grabs.

Product Specs That Matter

  • Top Dimensions: 17″ L x 12″ W x 9″ H
  • Bottom Dimensions: 13.8″ L x 8.8″ W
  • Height: 9″
  • Case Contents: 14 baskets per case (includes rack and sign)
  • Case Size: 50″ H x 18″ L x 13″ W
  • Skid Quantity: 15 cases
  • Material: 100% recycled plastic

Color Options to Match Your Brand

With over a dozen vibrant colors to choose from on your hand-held shopping baskets, including emerald, tan, red, plum, orange, dark blue, kelly green, gray, black, and more, you can align your basket choice with your brand’s aesthetic or store atmosphere. Want to stand out? Try grape or medium blue. Prefer a clean, minimal look? Opt for white or gray. Whatever your vibe, there’s a standard basket color for it.

Built-In Benefits for Your Business

The Good L standard basket is more than just a convenient way for customers to carry their items—it’s a subtle but powerful sales tool. With ample capacity and a sturdy, lightweight design, it encourages customers to keep shopping comfortably. When shoppers aren’t burdened by a heavy or awkward basket, they’re more likely to browse longer and add more items to their purchase.

From an operational standpoint, these hand baskets also contribute to a cleaner, more organized store environment. Their high-stacking design not only saves space but also keeps entrances and checkout areas neat and accessible. Unlike standard rim-to-rim stacking baskets, our baskets nest tall, helping your store stay visually polished and functional throughout the day.

And let’s not forget about branding! Each standard basket is a moving billboard for your store. With custom logo printing and a wide range of colors available, you can match your baskets to your brand and create a cohesive look that’s visible from the moment a shopper walks in. It’s a simple way to reinforce your identity and improve brand recognition with every visit.

Don’t Settle for Just Any Basket; Choose the Best

When it comes to equipping your store, the details matter. The Good L Corporation standard basket is more than just a container. It’s a durable, attractive, brand-boosting tool that enhances the shopping experience from the moment a customer walks in the door.

Contact us today to get a quote and learn how our standard baskets can elevate your retail space.

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Get a boost to your impulse sales which ultimately leads to an overall improvement of your total sales. Don’t you want to increase sales? Of course you do!