You may have heard the long-standing allegation that retailers make carts difficult to steer to keep customers in the store longer (when, in fact, it can drive them out). Those of us in the business know no evil masterminds are deliberately wrecking shopping cart wheels as a transaction-value tactic. Shopping cart wheels become wonky because of how they’re attached to the cart. After prolonged heavy use (especially over the holidays), substandard parts incorrectly attached lead to a disconnect of the caster plate, resulting in a bumpy shopping cart experience.
At Good L, we manufacture our shopping carts and baskets at our family-owned plant in La Vergne, TN. We use top-quality materials and have complete control over every item that leaves our plant. In fact, our own customers often joke with us that our products are made too well for reorders.
What Holiday Traffic Can Do to a Shopping Cart
From Thanksgiving through New Year’s, a grocery shopping cart is loaded, emptied, and reloaded countless times. Long holiday operating hours mean more trips through the aisles, putting frames, wheels, and finishes to the test. Add slush and road salt tracked in from the parking lot, and weak steel or a thin finish won’t hold up.
Every heavy-duty shopping cart we manufacture is made with high-grade materials designed to withstand repeated use. Our steel and reinforced wire grids are designed to withstand a full load without bending or wobbling. Our steel carts are finished with a liquid polyester coating over bright zinc, helping protect against corrosion in the wet, salty conditions that can eat through lesser coatings. The metal parts on our plastic carts get an enamel finish that makes them equally sturdy and durable.
Rolling Smooth in Crowded Aisles
Our steel carts roll on polyurethane wheels with heavy-duty bearings. For stores where noise and tight aisles are common challenges, quality wheels and carts sized to fit the layout help keep shoppers moving smoothly through holiday crowds.
Quality Assurance You Can Trust
When metal shopping carts fail early, the cause can usually be traced back to a manufacturing process that cuts corners. As a well-recognized manufacturer with more than three decades of experience, we’re setting a standard in the industry while also helping protect our clients’ brands. Their own stores’ carts are built to stay in service during the busy holiday season, giving shoppers the confidence they need to purchase everything on their list. And, as an American manufacturer, our lead times are shorter. Retailers that need to supplement their cart inventory can count on faster delivery than they’d get by going offshore.
An Excellent Marketing Vehicle
What better time than the holiday season to boost your visibility? With Good L, you can add your name and logo to your shopping cart inventory, turning your carts into cost-effective, mobile advertising vehicles both in-store and when they’re being transported to and from the parking lot. The sheer number of impressions per cart per day makes each cart a valuable addition to your promotional efforts.
With American-made shopping carts, you get lasting utility. Buying American supports the economy, and choosing Good L helps enhance your brand image with customized, top-quality shopping equipment.
Request a free quote from Good L Corp. today.
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