A lot of planning goes into the shopping experience in today’s retail environments to influence customer behaviors in ways they may not realize. For example, approximately 90% of Americans turn right upon entering a store, making this prime real estate for what you want them to notice and pick up. Placing essential supermarket items at the back of the store helps boost impulse buys there and back. End-cap displays that place products at the end of aisles grab attention for impulse buys.

But did you know the right shopping baskets with handles can also play a role in strategic planning?

By stocking the right retail shopping baskets, you can directly influence customer convenience and in-store behavior, boosting average transaction value and increasing brand loyalty. The right baskets can also help manage space for smaller stores, such as boutiques, improving traffic flow and customer comfort. By customizing your shopping baskets with your logo, you can establish top-of-mind awareness (TOMA) within your neighborhood through a mobile branding and promotional tactic that never goes on hiatus.

At Good L Corp., we manufacture mini, standard, big, tall, and large shopping baskets right here at our plant in La Vergne, TN. Our plastic baskets are made from 100% recycled materials, making them an eco-friendly and sustainable choice. All baskets are purposefully designed to increase shopper comfort, efficiency, and unplanned purchases.  

Let’s take a closer look at the features that differentiate shopping baskets with handles (the reliable customer helper), along with the materials they’re made with and the best ones to choose per store type.

Comparing Basket Types

The most common type of shopping basket is the lightweight and impact-resistant plastic grocery basket with handles. These are also ideal for:

• Convenience stores and mini marts
• Supermarkets
• Pharmacies
• Specialty shops
• Boutiques
• Bookstores
• Hardware and home improvement stores
• Liquor stores and wine shops, and
• Libraries

Durable, hygienic, and stackable, the standard plastic handheld baskets we manufacture at Good L are sturdy enough to hold up to 100 lbs, while our big baskets can carry up to 200 lbs. All baskets are equipped with ergonomically designed fiberglass-filled nylon handles that fold back when not in use and provide a comfortable, easy grip when being carried.

To follow are the dimensions of our different basket sizes:

Standard: convenient and easy to carry, these are great for fashion, electronics, pharmacies, grocery, and convenience stores.

• Top: 17” L x 12” W
• Bottom: 13.8” L x 8.8” W
• Height: 9”

Tall: an all-purpose basket for larger items and more impulse buys. Great for larger supermarkets and department stores where shopping lists are normally more comprehensive.

• Top: 16” L x 12” W x 10” H
• Bottom 13” L x 9.3” W
• Height: 10”

Large: roomy enough for bulky items and great for logo display. A better choice for bulkier supermarket items or hardware stores.

• Top: 19.4” L x 13.3” W
• Bottom: 15.5” L x 9.5” W
• Height: 10”

Big: ensures shoppers can purchase all they need in one basket. Ideal for larger clothing stores, department stores, and pet stores that stock large bags of kibble and pet accessories.

• Top: 19.5” L x 13.3” W
• Bottom: 16.5” L x 10.5” W
• Height: 10.3”

Mini: easy to carry and facilitates impulse buys for those only planning a one or two-item purchase. Great for makeup brands and boutiques.

• Top: 12” L x 8” W
• Bottom: 10.3” L x 5.9” W
• Height: 5”

Roller Shopping Baskets: a hybrid cart and basket designed for when carts are too big for intended purchases and store layouts. Great for liquor stores and wine stores with narrower aisles, as well as toy and sports equipment stores.

• Consistent top-to-bottom dimensions: 18” L x 14” W x 18.5” H

Metal handheld baskets are equally appropriate for a range of retail settings. They can impart a more vintage feel in retro environments and a higher-end aesthetic for premium environments. Metal baskets offer impressive durability but can be heavier and noisier than their plastic counterparts, and can be uncomfortable to carry, too, which may affect how long a customer lingers, browses, and stocks up on impulse buys.

Wicker, woven, and bamboo baskets can complement retail stores seeking a more rustic aesthetic and those seeking to reinforce a commitment to eco-friendly policies. These baskets, however, are less sturdy than recycled plastic or metal baskets, and often have a much higher price point per unit. When it comes to replacements, this can strain budgets.

Choosing the Right Shopping Basket With Handles

As more consumers express a preference for sustainable products across their daily routines, the right basket choice must demonstrate eco-friendly transparency, align with how your customers shop, and complement your store’s layout. Capacity, handle comfort, durability, and stackable storage will all weigh into a detailed decision-making process.  

At Good L Corp., we’ve helped retailers all across the country outfit their stores with just the right sustainable plastic baskets. Shop local, shop American, and get exactly what you need with Good L Corp. Get in touch for your free quote today!