When someone says they’re going shopping, they might mean one of many things. Perhaps they’re grabbing a few necessities from the convenience store; maybe they’re stocking up for the week at the local grocery store, or they just might desire some retail therapy at some high-end boutiques in their area.
High-end retail stores certainly have their place, even if they feature costly items and an air of exclusivity. If you own or run such a sophisticated store, you must consider both its aesthetic and function – when someone walks through your doors, what will they experience right away? Your store might look pristine, but a lack of easily accessible shopping baskets or carts can make it difficult for customers to grab everything they want. At the same time, the way your shopping baskets look and feel will inform the overall customer experience and either add to or detract from your store’s atmosphere. Put simply; you want to provide your customers with baskets that get the job done without sticking out like a sore thumb.
With all that in mind, let’s examine which shopping baskets best suit a high-end retail store.
Best Shopping Baskets for a High-End Retail Store
The Simpler, the Better
High-end shops can look quite different from one another. Some of these stores adopt gaudy colors and textures, whereas others stick to a modern minimalist design (you can find stores that fall somewhere between these two extremes, too). No matter your store’s specific interior aesthetic, however, you’re usually better off investing in shopping baskets that don’t draw too much attention to themselves. Black shopping baskets are popular choices for high-end retail stores since they complement virtually any color scheme and naturally recede into the background. You still want customers to be aware of the presence of these baskets, of course, but you don’t want them taking away from your store’s established look, either. Black baskets are simple, sleek, and subtle. Proper placement will ensure that customers can easily find and grab them if needed.
Sizing Up What’s for Sale
No matter which type of store you own or operate, it’s important to provide your customers with shopping baskets appropriately sized for the products you frequently sell. So, if you mostly sell small items such as jewelry, accessories, or hand-crafted figurines, smaller baskets will suffice. High-end clothing retailers are better off with large baskets so their customers can comfortably carry around multiple items of clothing without having to resort to a shopping cart. Your baskets might not suit every customer’s shopping habits, but they should cover as many of your shoppers as possible.
Room to Maneuver
The size of your high-end retail store’s baskets will also affect your store’s spatial maneuverability. It’s no secret that bigger baskets take up more space than smaller ones. If you saddle your customers with larger baskets, keep in mind that this can clog up your floor and aisles, especially on your busiest days. These spatial concerns are more pressing for retailers with limited space – of course, many high-end retail stores are fairly small. Even if your store carries larger products, you might not have enough space to provide all your customers with bigger baskets. So, a compromise might be in order, wherein you opt for slightly smaller baskets to reduce congestion, even if these baskets aren’t quite as big as they need to be for your average customer. Striking this balance between convenience and maneuverability is certainly a challenge. Indeed, it’s perhaps the most difficult part about choosing shopping baskets for your boutique.
Can Traditional Baskets Cut It?
The color and size of your shopping baskets are major considerations, but they come with the assumption that your baskets will share the same basic design and material construction as most other standard plastic or wire baskets. Functionally speaking, a basket is a basket (though some are sturdier than others).
However, aesthetically speaking, shopping baskets are also extensions of a business’ brand. And since many high-end retailers want to maintain a particular atmosphere, traditional shopping baskets might get in the way of this aesthetic. If you sell expensive goods, should you provide your customers with expensive baskets made from scarce or unique materials? Only you can answer this question. If you think your reputation might take a hit by investing in standard plastic baskets, it might be worth investing in a different type of vessel, so long as it works just as well (if not better) as a regular basket. In most cases, a standard basket works just fine in even the chicest retail locations out there.
“Bring Your Own Basket”
While some customers will expect there to be a basket or cart for them upon entry, you don’t have to fill your store with shopping baskets in the first place. If your space is truly limited or most of your customers carry their own bags or baskets with them during their shopping sprees, you might decide not to bother at all. There is a risk in taking this approach, but most customers will continue to shop at your store if they find something they like – baskets or not.
What Do Your Baskets Say About Your Store?
Let’s face it: most people don’t give a second thought to supermarket shopping baskets, high-end retailer baskets, and the like – this doesn’t mean you should take these matters lightly, though. Selecting the right baskets for your high-end retailer store can improve the customer experience, enhance your store’s atmosphere, and increase sales over the long term.
Good L Corporation delivers innovative shopping cart and basket solutions for retailers on a global scale. Good L Corp. can configure the right carryall strategy to boost your retail business, from a fleet of new custom carts to launch your store opening to replacement baskets that supplement your existing shop supply. Let’s get started! Contact us today for a no-pressure sales quote!