The shopping baskets you provide for your customers can have a major impact on your sales. It’s no secret that baskets and carts make the shopping experience easier and more comfortable, but it’s also worth noting that these vessels can actually encourage customers to purchase more. The key to maximizing your sales this way is by strategically choosing the right kinds of baskets for your store. Indeed, not all shopping baskets are created equal. They can vary in size, shape, functionality, and customizability. If you want to boost sales, you should offer baskets that match your customers’ shopping habits, properly fit the items you sell, stimulate impulse decisions, and expand brand awareness.
So, which varieties of supermarket shopping baskets should you get for your business? To answer that, it helps to know your choices. If you decide to purchase your baskets and carts from us at Good L Corp., you’ll have a range of options at your disposal. All of our baskets are built to last, constructed from 100% recycled materials, but they vary in other ways in order to meet the needs of every type of retail or grocery business. Plus, they all come in a variety of colors. Let’s go over our shopping basket product offerings and lay out their distinguishing factors and advantages so you can make the best choice.
Standard Shopping Baskets
Standard baskets the “all-around” choice, offering comfort, durability, and plenty of space for a small to mid-sized shopping trip. That said, even our standard baskets go above and beyond the typical option by stacking in such a way that reveals your company logo when nested. This design choice gives you another opportunity to boost your brand and command customer attention. Ultimately, the standard option will improve customer satisfaction and enhance your store’s atmosphere.
If you want to provide your customers with some additional carrying capacity than what the standard option offers, you might go with a large basket. Large baskets are a lot like our standard baskets, just a bit taller and wider. This is a wise choice for businesses that sell a number of larger products that might not easily fit in a standard (or smaller) basket. Large shopping baskets also subliminally encourage customers to make larger purchases, as there is added space to hold more items. On top of that, you can stamp a bigger version of your logo on a larger basket so those even further away can see it.
Sometimes, however, you need to go even bigger. That’s where big baskets come in handy. Because these baskets are meant to hold a lot of weight (they’re in fact capable of carrying 200 lbs.), they’re constructed from even stronger materials: 100% recycled premium copolymer plastics. While standard and large baskets might be easier to maneuver throughout the store, big baskets win big in terms of durability and capacity. Plus, these baskets are still optimized for comfort, featuring contour handles.
What if your store would benefit from bigger baskets, but you have limited space and/or customers that might prefer a slightly smaller option? Tall baskets might be the perfect solution. These baskets feature similar dimensions to those of standard baskets but grant an additional inch of depth. While that might not sound like much, this height difference can go a long way. Longer items that might otherwise spill out of a standard or large basket can remain sturdy in a taller option. Tall baskets also provide a little more space for your logo to show itself.
Size matters, but that doesn’t mean bigger or taller is always better. Just as one store might benefit greatly from big baskets, another might profit from mini baskets. It’s all about context. If you primarily sell smaller items, larger baskets can become an unnecessary burden for your customers and your space. You might also offer a handful of mini baskets in addition to your other options to suit the shopping needs of different customers, and place them strategically to drive impulse sales (which normally consist of smaller items close to checkout). Smaller baskets like these are also great for kids who might want to mimic their parent or guardian as they shop together.
As a profit-driven entity, you want your customers to gather as many items as they can. While bigger baskets facilitate bigger purchases, the forces of gravity can discourage customers from adding on to their load. Of course, offering shopping carts can mitigate this issue, allowing customers to roll their haul around. But some customers might pick out a basket rather than a cart, thinking that the latter isn’t necessary. In this scenario, a roller shopping basket is a strong, versatile alternative. These large, deep vessels feature a handle for carrying like a normal basket, as well as wheels and secondary telescopic handle to roll like a cart. Roller baskets make it easy for customers to load up as much or as little as they want without having to worry about the weight.
The Best Baskets for Your Business
Who knew there were so many different kinds of shopping baskets available? The type or types you pick for your store will depend on your business’ needs, circumstances, and goals. That said, whether you provide your customers with big baskets, mini baskets, or everything in between, don’t forget to also optimize their appearance for your brand. At Good L Corp., we offer custom shopping baskets (color choices and logo printing) so your vessels represent your brand.
Good L Corp. delivers innovative shopping cart and basket solutions for retailers on a global scale. From a fleet of new custom carts to launch your store opening to replacement baskets that supplement your existing shop supply, Good L Corp. can configure the right carryall strategy to boost your retail business. Let’s get started! Contact us today for a no-pressure sales quote.