As we usher in the New Year, it’s the perfect time for retailers to reflect on the core aspects of their customer experience, particularly the shopping carts and baskets they offer. These essential tools are not just a convenience for shoppers; they’re a significant part of the retail journey, influencing customer satisfaction and store efficiency….
The retail environment is riddled with intricate variables, each meticulously engineered to optimize the shopping experience and, ultimately, bolster sales. An often-overlooked but integral component of this ensemble is the shopping basket or cart. These receptacles can often be the last frontier between a customer’s decision to purchase more items or to limit their buying….