Monthly Archives: July 2023

How Shopping Basket Placement Leads to Increased Sales

Woman shopping with a shopping basket.

The strategic placement of shopping baskets within retail environments is one of those subtle yet impactful tactics that smart marketers use to influence consumer behavior. The theory behind basket placement aligns with various principles of consumer psychology. The positioning of shopping baskets can encourage customers to spend more time in the store, add more items…

Is It Better to Repair or Replace Your Shopping Carts?

New shopping cart in a grocery aisle.

Shopping carts are an essential part of any retail business, especially supermarkets and department stores. When they are damaged or worn out, the store owner is presented with a choice: to repair or replace them. Both options come with their unique advantages and drawbacks. It’s essential to weigh these carefully, as the wrong decision can…