The strategic placement of shopping baskets within retail environments is one of those subtle yet impactful tactics that smart marketers use to influence consumer behavior. The theory behind basket placement aligns with various principles of consumer psychology. The positioning of shopping baskets can encourage customers to spend more time in the store, add more items…
In theory, all shopping baskets are handheld shopping baskets – that is, they’re designed to be carried, unlike carts which are pushed around on wheels. However, some baskets are easier to handle than others. If you were to conduct a thorough supermarket shopping basket comparison, you’d see a disparity in a range of factors, including…
The shopping baskets you provide for your customers can have major implications on your sales and reputation. Offering the wrong-sized baskets can make shopping trips less enjoyable for your customers while simultaneously restricting the size of their purchases. Likewise, failing to provide enough baskets for everyone can lead to frustration. With all this in mind,…
The term “shopping small” has three major meanings: it might refer to purchasing physically smaller items; spending less money during a shopping trip (i.e. a smaller bill); or supporting local small businesses. Regardless of how this phrase is used, though, the customer is always at the center. Put another way, in order for retail businesses…
Retail marketing experts are armed with a number of clever strategies to drive sales. These methods range from subtle to somewhat obvious, but they’re effective nonetheless. For instance, a store might regularly change the location of products to keep shoppers inside and entice them with new items. Or, they might regularly advertise limited-time sales to…