Tag Archives: Do shopping carts increase sales?

How Shopping Basket Placement Leads to Increased Sales

Man shopping for coffee with a shopping basket.

The strategic placement of shopping baskets within retail environments is one of those subtle yet impactful tactics that smart marketers use to influence consumer behavior. The theory behind basket placement aligns with various principles of consumer psychology. The positioning of shopping baskets can encourage customers to spend more time in the store, add more items…