The strategic placement of shopping baskets within retail environments is one of those subtle yet impactful tactics that smart marketers use to influence consumer behavior. The theory behind basket placement aligns with various principles of consumer psychology. The positioning of shopping baskets can encourage customers to spend more time in the store, add more items…
You know that your customers’ shopping experience at your store is a comprehensive journey—it begins when they park their car in your parking lot and extends to their experience navigating your aisles and checking out with your sales clerks. But you may not realize that your shopping baskets—a critical piece of the customer journey—can convey…
Location, location, location. This phrase doesn’t just apply to real estate – it also applies to a store’s shopping baskets. Indeed, strategic basket placement can significantly boost a retailer’s or grocer’s bottom line. When customers can easily find and grab a basket at your store, they’re more likely to make larger purchases since it’s much…
When someone says they’re going shopping, they might mean one of many things. Perhaps they’re grabbing a few necessities from the convenience store; maybe they’re stocking up for the week at the local grocery store, or they just might desire some retail therapy at some high-end boutiques in their area. High-end retail stores certainly have…
When you think about a boutique shop, you probably think “small,” “local,” “specialized,” and “high-end.” While all of these words apply to most boutiques, every boutique is unique – and just because these shops tend to be more intimate than their big-box chain counterparts doesn’t mean that they don’t have big things to offer. If…